WhatsApp Surveys
I led the redesign and modernization of WhatsApp Surveys, revamping an outdated research product into a modern, scalable, and user-friendly consumer experience that aligns with the latest WhatsApp design system and mobile standards on iOS and Android.
I led the redesign and modernization of WhatsApp Surveys, revamping an outdated research product into a modern, scalable, and user-friendly consumer experience that aligns with the latest WhatsApp design system and mobile standards on iOS and Android.
I led the redesign and modernization of WhatsApp Surveys, revamping an outdated research product into a modern, scalable, and user-friendly consumer experience that aligns with the latest WhatsApp design system and mobile standards on iOS and Android.
Working across iOS and Android, I reimagined how surveys are delivered and presented—improving engagement, trust, and system performance. The product now supports research across Business Messaging, Payments, and commerce tools, helping shape decisions at global scale. Design trade-offs included balancing survey visibility with trust, designing for low-friction engagement, and scaling to support global research needs with minimal engineering overhead.
Working across iOS and Android, I reimagined how surveys are delivered and presented—improving engagement, trust, and system performance. The product now supports research across Business Messaging, Payments, and commerce tools, helping shape decisions at global scale. Design trade-offs included balancing survey visibility with trust, designing for low-friction engagement, and scaling to support global research needs with minimal engineering overhead.
Working across iOS and Android, I reimagined how surveys are delivered and presented—improving engagement, trust, and system performance. The product now supports research across Business Messaging, Payments, and commerce tools, helping shape decisions at global scale. Design trade-offs included balancing survey visibility with trust, designing for low-friction engagement, and scaling to support global research needs with minimal engineering overhead.
Results: Shipped globally across iOS and Android. Chat-based invites drove ~2x higher CTR vs. banners, helping drive sentiment insights at scale while maintaining trust.
Results: Shipped globally across iOS and Android. Chat-based invites drove ~2x higher CTR vs. banners, helping drive sentiment insights at scale while maintaining trust.
Results: Shipped globally across iOS and Android. Chat-based invites drove ~2x higher CTR vs. banners, helping drive sentiment insights at scale while maintaining trust.
Company
Meta
Project Type
Consumer, Redesign
My Role
Product Design, Strategy
Year
2024
Users Impacted
Global launch to 3B MAU
WhatsApp Surveys brings lightweight, in-app research directly to users
Helping WhatsApp capture authentic feedback on brand trust, privacy, and new product launches, faster than previous methods.
WhatsApp Surveys brings lightweight, in-app research directly to users
Helping WhatsApp capture authentic feedback on brand trust, privacy, and new product launches, faster than previous methods.
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