Facebook & Instagram Contact Points Growth
As the lead Product Designer for mobile number and email across Meta, I led a global growth initiative to close the contact info gap on Facebook and Instagram (iOS & Android). The goal was to prompt users to add, update, or confirm their mobile number and email to strengthen account recovery, security, targeting, and monetization.
As the lead Product Designer for mobile number and email across Meta, I led a global growth initiative to close the contact info gap on Facebook and Instagram (iOS & Android). The goal was to prompt users to add, update, or confirm their mobile number and email to strengthen account recovery, security, targeting, and monetization.
As the lead Product Designer for mobile number and email across Meta, I led a global growth initiative to close the contact info gap on Facebook and Instagram (iOS & Android). The goal was to prompt users to add, update, or confirm their mobile number and email to strengthen account recovery, security, targeting, and monetization.
To mitigate retention and monetization risks — with ~18% of users lacking a verified phone and ~33% without a verified email — I introduced phased, sentiment-aware targeting and seamless in-app prompts. Launched to 200M+ users, the effort drove the collection of ~140M+ mobile numbers and ~85M+ emails, strengthening account security, recovery, and ad performance across both platforms.
To mitigate retention and monetization risks — with ~18% of users lacking a verified phone and ~33% without a verified email — I introduced phased, sentiment-aware targeting and seamless in-app prompts. Launched to 200M+ users, the effort drove the collection of ~140M+ mobile numbers and ~85M+ emails, strengthening account security, recovery, and ad performance across both platforms.
To mitigate retention and monetization risks — with ~18% of users lacking a verified phone and ~33% without a verified email — I introduced phased, sentiment-aware targeting and seamless in-app prompts. Launched to 200M+ users, the effort drove the collection of ~140M+ mobile numbers and ~85M+ emails, strengthening account security, recovery, and ad performance across both platforms.
Note: UI mocks contain known minor visual defects.
Note: UI mocks contain known minor visual defects.
Note: UI mocks contain known minor visual defects.
Company
Meta
Project Type
Growth
My Role
Product Design, Strategy, Research
Year
2023
Users Impacted
200M+
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