Facebook & Instagram Contact Points Growth
Facebook & Instagram Contact Points Growth
As the lead Product Designer for mobile number and email across Meta, I led a global growth initiative to close the contact info gap on Facebook and Instagram (iOS & Android). The goal was to prompt users to add, update, or confirm their mobile number and email to strengthen account recovery, security, ads targeting, and more.
As the lead Product Designer for mobile number and email across Meta, I led a global growth initiative to close the contact info gap on Facebook and Instagram (iOS & Android). The goal was to prompt users to add, update, or confirm their mobile number and email to strengthen account recovery, security, ads targeting, and more.
As the lead Product Designer for mobile number and email across Meta, I led a global growth initiative to close the contact info gap on Facebook and Instagram (iOS & Android). The goal was to prompt users to add, update, or confirm their mobile number and email to strengthen account recovery, security, ads targeting, and more.
To mitigate retention and monetization risks — with ~18% of users lacking a verified phone and ~28% without a verified email — I introduced phased, sentiment-aware targeting and seamless in-app prompts. Launched to 200M+ users, the effort drove the collection of 140M+ mobile numbers and 85M+ emails, strengthening account security, recovery, and ad performance across both platforms.
To mitigate retention and monetization risks — with ~18% of users lacking a verified phone and ~28% without a verified email — I introduced phased, sentiment-aware targeting and seamless in-app prompts. Launched to 200M+ users, the effort drove the collection of 140M+ mobile numbers and 85M+ emails, strengthening account security, recovery, and ad performance across both platforms.
To mitigate retention and monetization risks — with ~18% of users lacking a verified phone and ~28% without a verified email — I introduced phased, sentiment-aware targeting and seamless in-app prompts. Launched to 200M+ users, the effort drove the collection of 140M+ mobile numbers and 85M+ emails, strengthening account security, recovery, and ad performance across both platforms.
Note: Data altered for NDA purposes.
Note: Data altered for NDA purposes.
Note: Data altered for NDA purposes.
Company
Meta
Project Type
Growth
My Role
Product Design, Strategy, Research
Year
2023
Users Impacted
200M+
Contact Points
uses targeted in-app prompts for mobile & email acquisition
Helping Instagram & Facebook increase verified contact coverage for login help, security alerts, product communication and more.
Contact Points
uses targeted in-app prompts for mobile & email acquisition
Helping Instagram & Facebook increase verified contact coverage for login help, security alerts, product communication and more.
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