Meta Viewpoints
I led the design of a new Meta Viewpoints program that asked participants to share their iOS Screen Time activity. The goal was to create a repeatable research program that could surface long-term insights into digital behaviors while keeping the experience simple and trustworthy.
I led the design of a new Meta Viewpoints program that asked participants to share their iOS Screen Time activity. The goal was to create a repeatable research program that could surface long-term insights into digital behaviors while keeping the experience simple and trustworthy.
I led the design of a new Meta Viewpoints program that asked participants to share their iOS Screen Time activity. The goal was to create a repeatable research program that could surface long-term insights into digital behaviors while keeping the experience simple and trustworthy.
Working with a Content Designer, I shaped the end-to-end journey — from onboarding and task framing to step-by-step visual instructions and trust-building copy. The design reduced friction in a multi-step technical process and ensured participants felt supported and in control.
Working with a Content Designer, I shaped the end-to-end journey — from onboarding and task framing to step-by-step visual instructions and trust-building copy. The design reduced friction in a multi-step technical process and ensured participants felt supported and in control.
Working with a Content Designer, I shaped the end-to-end journey — from onboarding and task framing to step-by-step visual instructions and trust-building copy. The design reduced friction in a multi-step technical process and ensured participants felt supported and in control.
Results: Achieved exceptionally high participation rates and sustained program retention over time — outcomes that are notoriously difficult to maintain in the industry — enabling Meta to build one of its most reliable longitudinal research programs.
Results: Achieved exceptionally high participation rates and sustained program retention over time — outcomes that are notoriously difficult to maintain in the industry — enabling Meta to build one of its most reliable longitudinal research programs.
Results: Achieved exceptionally high participation rates and sustained program retention over time — outcomes that are notoriously difficult to maintain in the industry — enabling Meta to build one of its most reliable longitudinal research programs.
Company
Meta
Project Type
Consumer, Research, Rewards Program
My Role
Product Design, Strategy
Year
2024
Users Impacted
1M
Want to see more?
I’d be happy to share the full study. Reach out and we can set a time to talk.
